Children who have a college savings account in their own name are seven times more likely to actually go to college than those who don’t—regardless of how much money is saved in the account.
Making sure every student has their own college savings account not only increases the chances that they will go on to higher education, it also helps break the intergenerational cycle of poverty by teaching financial literacy and moving a new generation into the banking system.
A Foot in the Door tells the story of Kindergarten to College (K2C), the first universal children’s savings account program in the United States. Launched by the City and County of San Francisco, the program automatically provides a college savings account to children when they start kindergarten.
GroundSpark was commissioned by Prosperity Works, Citi Community Development and the San Francisco Office of Financial Empowerment to craft a short film that would inspire government officials, private sector partners, educators, and advocates to consider developing children’s savings accounts of their own.
How AFID Got Made
Prosperity Works is a champion of asset building and advocates for the creation of children’s savings accounts across the country. Prosperity Works was a key advisor to the City of San Francisco in setting up Kindergarten to College. Contact us to learn more about children’s savings accounts. www.prosperityworks.org / email@example.com
Citi Community Development leads Citi’s commitment to achieving financial inclusion and economic empowerment for all. We enable people to build credit and accumulate savings by providing them with the tools and the knowledge to adopt positive financial behaviors that facilitate asset building and preservation. Citibank is the financial services provider for the Kindergarten to College program. Contact us to learn more about how Citi supports children’s savings accounts across the country.
www.citicommunitydevelopment.com / firstname.lastname@example.org /
The Kindergarten to College program / The SF Office of Financial Empowerment (SF OFE) administers the K2C program, which offers the country’s first universal children’s savings account program to every kindergartener entering the San Francisco public school system. Please contact us to learn more about the K2C program or our other financial empowerment initiatives.The SF OFE is a program of the City and County of San Francisco with a mission to bring more low-income San Franciscans into the financial mainstream.
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